Hey Girl Hey!
Whew! This week has been crazy! The 4th Annual TCFStyle Expo is coming! More shops! More news! More fashion! We have so much going on and we can’t wait to share with you all the news. Speaking of fashion, today we get to know more about another vendor coming to this year’s expo. Meet Lyfestylz Plus, an online boutique featuring stylish clothing options for plus size women throughout all walks of life.
Years In Business
What type of business?
Apparel / Accessories
What is the story behind your brand?
I always knew, I wanted to sell clothing but wasn’t sure how to start. During the eBay era, I saw a prime opportunity to list plus size clothing for sale. My first order came from a smaller city in Wisconsin and it dawned on me that there was indeed a market far outside of the metro Atlanta area that needed to be served. I started selling primarily club attire because at the time, I was 20 something and that was my life, lol. I later discovered that instead of paying the fee that eBay charged to list items, I could just launch a website that would be tailored for my style and serve as my virtual home. On July 17th (the same day I received my Masters in Project Management), Lyfestylzplus.com was launched!
Why this focus?
My focus really came from the fact that I could see a severely underserved market.
What inspired you to get into fashion?
I have always been a plus size woman and I have always loved clothes and fashion. As a teen and young adult, there weren’t many options for stylish and affordable clothing.
Are you self-taught/passion driven or did you go to school for this?
The answer to this is really a little bit of all of these. I went to school for Project Management and Business administration but as things evolve, I continue to teach myself the new hacks in business and ways to make my brand better. Of course, none of this is possible without the passion behind it.
What or Who is your style/design inspiration?
The fashion industry is HUGE so I really cannot pinpoint one inspiration. At any given time there are just too many fly people on my IG feed!
What has been the biggest success of your brand, to date?
I would say my largest success was my participation at the expo last year. I was able to connect with so many new customers and I really enjoyed being in “my element”. I literally almost sold out of everything that first day. The customer interactive was just amazing so that’s what it was a must to return this year.
What would be one of the biggest style myths in Plus Size or Big & Tall Fashion?
I love color and love patterns. I hear a lot of my customers or other Plus Size women say that they on like solid colors, primarily BLACK. This is a huge myth. Also that Plus Size and Big and Tall people can’t be SEXY!
How do you think the plus size industry has grown over the years?
There has been tremendous growth over the years, particularly our options for fashion. When I first started the only thing I could find wholesale were halter tops and club attire for plus size women. There is still more improvement but fashion has come a very long way.
Have you attended or vended at the expo before? If not, tell us your past experiences, if so, let us know what you are looking forward to!
Yesssss! I am looking forward to the events during the expo as well as seeing some familiar faces. I didn’t have a chance to attend any of the pre-expo meetings but I definitely plan to attend them this year.
What can the attendees of the TCFStyle Expo look forward to seeing from you?
Of course some amazing and fashionable pieces. I also do a theme every year for my brand and this year’s theme is #BeautifulLYFE. My brand is so much bigger than clothing so I want the women who stop by my booth to not only shop but take a moment to reflect on the year. We will have a special way for them to do this.
Make sure to check them out online at www.lyfestylzplus.com for new arrivals.
And to find out more about Lyfestylz Plus, find them online!
And make sure you stop by the booth at the 2018 TCFStyle Expo.
You can find all the latest news about the expo right here!