It is time to introduce another vendor coming to the 2018 TCFStyle Expo, exciting! right?!! Two full days of fun, fashion, panels, and shopping! Make sure you pack your cute comfortable shoes cause you will need them. You will shop ‘till you drop if you dare to! And since we are on the subject of shoes and all, today we are introducing a new vendor into the mix. We are happy to announce the women’s shoe line that specializes in sizes 10-13, Shoeflyy Unlimted is coming to the expo!
What type of business?
What is the story behind your brand?
ShoeFlyy Unlimited was an idea born out of my own personal experience. I, myself, am considered to be a big and tall woman. I am 5’11 with a size 12 shoe and a heavier frame. I’ve always had difficulty finding nice clothes and shoes that fit me correctly. Growing up, the lack of stylish clothes and shoes available in my size used to affect my self-esteem. Because they weren’t making many of the fashionable clothes and shoes in larger sizes like mine, I felt like my size must be a negative thing and that it wasn’t attractive to be a woman my size. I started hating my body. I was embarrassed by the size of my feet. I remember avoiding certain shoes if I felt like they brought too much attention to my feet. I just wasn’t comfortable in my own skin. It was very frustrating because I loved clothing and I loved shoes but I couldn’t really enjoy shopping for them. While I’m truly excited and optimistic about the tremendous progress that has been made in the clothing industry when it comes to plus sizes, the shoe industry still seems to be behind. That is why I created the brand ShoeFlyy Unlimited. ShoeFlyy Unlimited is currently an online shoe store that specializes in providing fashionable and affordable women’s shoes in larger sizes 10-13. It is my goal to empower women with larger feet that they too are beautiful just the way they are and that they deserve to have options when it comes to fashionable and affordable shoes. There is nothing wrong with having larger feet. In fact, many of the world’s most famous supermodels have larger feet. A great pair of shoes can do wonders for a woman’s self-esteem and I believe that all women should be able to experience that feeling regardless of their shoe size. I hope to inspire confidence and happiness in my customers and make their shoe shopping experience an enjoyable one!
Why this focus?
I wanted to be able to provide options for women who wear larger shoe sizes in an industry where there seems to be very little focus on extended shoe sizes for women.
What inspired you to get into fashion?
I’ve always loved clothes and shoes since I was a little girl! Particularly with shoes, I just love the versatility in styles and colors. I love how the right pair of shoes can set off an outfit! And I love how a great pair of shoes can boost your confidence! Shoes are very powerful and they are more than just an accessory!
Are you self-taught/passion driven or did you go to school for this?
I would say I’m passion driven.
What or Who is your style/design inspiration?
My overall style inspiration is Jennifer Lopez. My favorite shoe designer is Manolo Blahnik.
What has been the biggest success of your brand, to date?
The biggest success of ShoeFlyy Unlimited so far has just been the creation of it. It has been a long time in the making. I have been saying for years that I wanted to create a shoe store that catered to larger sizes and I finally found the courage to make it happen. I’m so happy that I did!
What would be one of the biggest style myths in Plus Size or Big & Tall Fashion?
I wouldn’t say it is a myth but there does seem to be a stigma about tall women wearing high heels which I absolutely disagree with! Tall women look absolutely amazing in heels!
How do you think the plus size industry has grown over the years?
The plus size industry has expanded immensely. It’s so great to see that many of the major clothing brands are now putting more emphasis into including plus sizes in their collections. I also love seeing more plus-sized models in the media! It wasn’t like this when I was growing up. It’s so exciting and inspiring!
Have you attended or vended at the expo before? If not, tell us your past experiences, if so, let us know what you are looking forward to!
I have not been to the expo before. This is my first and I’m really excited to be a part of something so important!
What can the attendees of the TCFStyle Expo look forward to seeing from you?
Attendees can expect something new and something fun from ShoeFlyy Unlimited. They get to witness our evolution firsthand and hopefully be a part of our growth!
For more information about ShoeFlyy Unlimited, visit them on the web at shoeflyy.net.
So make sure you get your tickets only three weeks left! OMGGG!!!